There has been much debate on WebProWorld SEO forum about keywords as domain names.

We believe that branding is more important than targetting a specific key word in your domain. The biggest brands on the net do not have key words as their domain – Twitter being a major case in point. Brand new, huge traffic and a brand rather than a key word or phrase.

Even Matt Cutts of Google is ambivalent about this strategy.
“If you’ve got an existing solution that works for you, it’s not really worth going back to change your urls. It may worth considering when you’re doing a new site.”
Watch this video:
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