As a large proportion of the hits for The Swipe – guitar string cleaner – are from Spanish speaking countries, changes were made to the code to allow the inclusion of Spanish text to the site. These include Spanish language meta headers. eg Limpiador de Cuerdas de Guitarra is Guitar string cleaner.

The code is driven by a neat piece of php coding which recognises the langauge chosen by the user.

As El Swipe is currently no 1 in Google.es, we are confident that this strategy will drive even more traffic to the site.