e-Marketing
In addition to our Search engine optimisation activities IYES e-Solution provides e-marketing services.
e-Marketing (or web marketing) is different from SEO or search engine optimisation.
SEO is the art of optimising each page for its specific key phrases. This is now better known as on-page optimisation.
e-Marketing on the other hand is where the whole site is marketed to the internet.
This involves some or all of the following:
- Link building campaigns.
- Submitting to directories.
- Social networking.
- Development of the link strategy.
- Addition of content wherever possible.
- Blogging
- AdWord campaigns (PPC)
- Marketing strategy linked to business marketing plan.