As part of the new branding of the DB Studio website, it was important to get the new name recognised by the search engines.

The company had a new domain to match its new identity and for a few weeks prior to launch this was pointed at a one page teaser designed to have the domain recognised prior to launch. The first sign of success was the indexing of the new site by the major sites within a week of the site going live. Googling DB Studio gives a page one result as of 15th May – two weeks since going live. No 6 out of 22 million results is a noteable success this early in the campaign. We will be reporting on progress over the following weeks.

We achieved this by a targetted on page optimisation strategy in what is a very crowded market place for the name. Meta titles, description and keywords were all matched to page content but with especial emphasis on the company name at this stage. This will be developed further over the coming months as the web site is crawled and moves up the rankings.